Name
The Science & Experience of Flavor: What Keeps Consumers Coming Back?
Date & Time
Tuesday, June 10, 2025, 10:30 AM - 11:00 AM
Speakers
Shareef El-Sissi, Terpene Belt
Nick Kovacevich, CCELL
Matthew Garzia, MFNY
Nathan Davit, turn
Lisa Battista, The Flavor Company
Shareef El-Sissi Nick Kovacevich Matthew Garzia Nathan Davit Lisa Battista
Description

Consumers crave more than just high THC—flavor, aroma, and experience are driving product innovation across vapes, edibles, and beverages. How are brands leveraging terpenes, formulation science, and sensory appeal to build consumer loyalty? This panel explores the intersection of taste, technology, and product design to uncover what truly keeps cannabis consumers coming back.

Location Name
5th Floor - Chicago Ballroom ABCD
Session Type
Panel
Location
Main Stage - Floor 5 (Chicago Ballroom ABCD)
Moderator