Name
The Science & Experience of Flavor: What Keeps Consumers Coming Back?
Date & Time
Tuesday, June 10, 2025, 10:30 AM - 11:00 AM
Description
Consumers crave more than just high THC—flavor, aroma, and experience are driving product innovation across vapes, edibles, and beverages. How are brands leveraging terpenes, formulation science, and sensory appeal to build consumer loyalty? This panel explores the intersection of taste, technology, and product design to uncover what truly keeps cannabis consumers coming back.
Session Type
Panel
Location
Main Stage - Floor 5 (Chicago Ballroom EFGH)