Shawn Credle is a seasoned executive and strategic advisor with over two decades of experience in operations and business growth across multiple industries. With a background that blends corporate discipline, entrepreneurial agility, and military leadership as a U.S. Marine Corps Veteran that specializes in intelligence/logistics, Shawn has led cross-functional teams, secured key partnerships, and executed high-impact initiatives that increased market share and consumer loyalty. As part of New Holland Group led by Jamie Pearson, Shawn brings deep expertise in cannabis business strategy, e-commerce, retail & brand development, social media, along with a sharp eye for emerging trends. A well-connected thought leader & public speaker in the cannabis industry, Shawn's experience in mission-driven engagements helps companies grow & thrive in complex markets, scale smartly, and stay true to their vision through thoughtful execution and bold leadership.

Most recently, he served as the CEO of a publicly traded cannabinoid wellness e-commerce company, where he played a pivotal role in transforming the business into a profitable e-commerce enterprise, focused on contract manufacturing and driving traffic to the website. That earned him a “Cannabis Pioneer Award” (2019) and a feature in Fortune Magazine twice during his tenure (2019, 2020).