Rocco Del Priore is the Co-Founder of Sweed, an all-in-one platform designed to streamline cannabis retail operations. Sweed offers an integrated suite of tools, including point-of-sale systems, marketing and loyalty programs, payment solutions, delivery management, inventory control, eCommerce, and advanced analytics. Since its inception, Rocco has played a pivotal role in the company’s growth, co-leading Sweed’s strategic direction and overseeing the implementation of its solutions across all clients.

Before co-founding Sweed, Rocco Co-Founded Cultivate, a platform focused on customer retention in the cannabis industry, and gained valuable experience delivering cannabis to consumers at DYME. Rocco began his career in software development at the age of 14, working as an Apple Authorized Reseller, a role similar to an Apple Store agent before Apple’s retail locations existed. During his tenure at Apple, he contributed to the development of the iOS system stability, the software that runs on iPhones today.