Full Name
David Peck
Job Title
Founder & CEO
Company
Headquarters
Speaker Bio
David Peck is the founder and CEO of Headquarters (HQ), a cannabis-focused services firm that blends deep operational expertise with applied AI.
David leads a team of nearly 200 professionals who have logged over 400,000 hours of frontline work across AR/Collections, Sales Enablement, and Marketing —giving HQ a uniquely detailed view into how cannabis businesses operate day to day. That operational muscle has become the foundation for HQ’s automation strategy: building tools that mimic and improve proven human workflows to help clients sell more and get paid faster.
Under David’s leadership, over the past five years HQ has delivered over $10 million in measurable savings and performance gains to some of the industry’s top operators—by accelerating cash flow, improving sell-through, and increasing marketing effectiveness.
David’s background includes work across media, tech, and AI-driven startups, with experience spanning companies like YouTube, Spotify, and Sony Pictures Entertainment. He holds an MBA from USC and a BA from Brown.
David leads a team of nearly 200 professionals who have logged over 400,000 hours of frontline work across AR/Collections, Sales Enablement, and Marketing —giving HQ a uniquely detailed view into how cannabis businesses operate day to day. That operational muscle has become the foundation for HQ’s automation strategy: building tools that mimic and improve proven human workflows to help clients sell more and get paid faster.
Under David’s leadership, over the past five years HQ has delivered over $10 million in measurable savings and performance gains to some of the industry’s top operators—by accelerating cash flow, improving sell-through, and increasing marketing effectiveness.
David’s background includes work across media, tech, and AI-driven startups, with experience spanning companies like YouTube, Spotify, and Sony Pictures Entertainment. He holds an MBA from USC and a BA from Brown.
Speaking At
