Full Name
Jesce Horton
Job Title
Co-Founder
Company
Grand National
Speaker Bio
Jesce Horton is a pioneering force in cannabis, blending technical expertise, entrepreneurship, and social advocacy. With an engineering degree from Florida State University and an Ivy League education in Integrative Plant Science, he applies a methodical, science-driven approach to cannabis operations and business strategy.
As the founder of LOWD, a top-tier craft cannabis brand recognized by Forbes as one of the most influential in the industry (2022), Jesce has set a new standard for premium cannabis cultivation. LOWD embodies the art of urban craft cultivation, delivering high-quality products while maintaining a deep connection to culture and community.
Through Plant Fidelity Solutions, Jesce leverages his academic background and hands-on operational expertise to advise cannabis businesses on cultivation, compliance, and strategic growth. His consulting work helps companies optimize efficiency while maintaining high quality, sustainable production.
Jesce is also the co-founder of Grand National, a venture dedicated to expanding growth opportunities for operators and underrepresented brands in the cannabis industry. Through this work, he collaborates with purpose-driven brands like Ben’s Best and STAYMELO to enhance customer product selection and create meaningful consumer experiences.
Beyond his business ventures, Jesce is committed to education and workforce development in the cannabis industry. As an Adjunct Professor at LIM College in Manhattan and Medgar Evers College in Brooklyn, he has played a pivotal role in developing cannabis curriculum and teaching courses that prepare students for careers in cultivation, business strategy, and operations.
He also co-founded the Minority Cannabis Business Association (MCBA) and NuProject, two organizations that have driven national equity policies and provided over $4 million in grants and loans to businesses harmed by prohibition. These efforts have been instrumental in shaping equitable business access across the industry.
Jesce has served on the boards of some of the most influential organizations in cannabis, including MJBiz, Cannabis Business Times, and the Resource Innovation Institute (RII), where he led as Chairman of the Board. His leadership has helped shape industry standards, drive sustainability initiatives, and expand opportunities for operators nationwide.
As the founder of multiple successful business and nonprofit ventures, Jesce has played a key role in advancing the cannabis industry through innovation and expertise.
Outside of his professional work, he enjoys golfing and spending time with his two sons, Tabor and Hendrix.
As the founder of LOWD, a top-tier craft cannabis brand recognized by Forbes as one of the most influential in the industry (2022), Jesce has set a new standard for premium cannabis cultivation. LOWD embodies the art of urban craft cultivation, delivering high-quality products while maintaining a deep connection to culture and community.
Through Plant Fidelity Solutions, Jesce leverages his academic background and hands-on operational expertise to advise cannabis businesses on cultivation, compliance, and strategic growth. His consulting work helps companies optimize efficiency while maintaining high quality, sustainable production.
Jesce is also the co-founder of Grand National, a venture dedicated to expanding growth opportunities for operators and underrepresented brands in the cannabis industry. Through this work, he collaborates with purpose-driven brands like Ben’s Best and STAYMELO to enhance customer product selection and create meaningful consumer experiences.
Beyond his business ventures, Jesce is committed to education and workforce development in the cannabis industry. As an Adjunct Professor at LIM College in Manhattan and Medgar Evers College in Brooklyn, he has played a pivotal role in developing cannabis curriculum and teaching courses that prepare students for careers in cultivation, business strategy, and operations.
He also co-founded the Minority Cannabis Business Association (MCBA) and NuProject, two organizations that have driven national equity policies and provided over $4 million in grants and loans to businesses harmed by prohibition. These efforts have been instrumental in shaping equitable business access across the industry.
Jesce has served on the boards of some of the most influential organizations in cannabis, including MJBiz, Cannabis Business Times, and the Resource Innovation Institute (RII), where he led as Chairman of the Board. His leadership has helped shape industry standards, drive sustainability initiatives, and expand opportunities for operators nationwide.
As the founder of multiple successful business and nonprofit ventures, Jesce has played a key role in advancing the cannabis industry through innovation and expertise.
Outside of his professional work, he enjoys golfing and spending time with his two sons, Tabor and Hendrix.
Speaking At
