Full Name
Nathan Russell
Job Title
Founder
Company
Road Trip
Speaker Bio
Nate Russell is the founder of The Lab | Road Trip, one of the nation's leading preroll manufacturers and brands.
Nate attended Humboldt State University and cut his teeth in the industry 'On the Hill' in NorCal's Emerald Triangle.
From there, Nate built a successful entertainment industry merchandise company, serving clients ranging from Pink Floyd and David Bowie, to Kim Kardashian, Disney, and Marvel.
After pivoting back to cannabis after COVID, Nate built a packaging company called CUSTOMPACKCO (new merged with AE Global) and continued to design and import custom goods.
Shortly thereafter, Nate launched The Lab, a co-packing facility in northern Michigan that would serve as a one stop shop for cultivators to send raw cannabis, and receive back finished CPG goods.
Over several years, The Lab narrowed its focused to prerolls only, and launched two in-house brands (Road Trip and SUNDAY) within that space.
Nate is bringing The Lab | Road Trip (TLRT) platform to 20 states by the end of 2026, and aims to produce over 100,000,000 prerolls in 2027.
Nate attended Humboldt State University and cut his teeth in the industry 'On the Hill' in NorCal's Emerald Triangle.
From there, Nate built a successful entertainment industry merchandise company, serving clients ranging from Pink Floyd and David Bowie, to Kim Kardashian, Disney, and Marvel.
After pivoting back to cannabis after COVID, Nate built a packaging company called CUSTOMPACKCO (new merged with AE Global) and continued to design and import custom goods.
Shortly thereafter, Nate launched The Lab, a co-packing facility in northern Michigan that would serve as a one stop shop for cultivators to send raw cannabis, and receive back finished CPG goods.
Over several years, The Lab narrowed its focused to prerolls only, and launched two in-house brands (Road Trip and SUNDAY) within that space.
Nate is bringing The Lab | Road Trip (TLRT) platform to 20 states by the end of 2026, and aims to produce over 100,000,000 prerolls in 2027.
Speaking At
