Robby Saady joined Holistic Industries in 2020 after spending a decade in the entertainment industry. As EVP of Corporate Development at Holistic, Robby leads growth strategy including M&A, partnerships and organic expansion. During his tenure, Holistic has grown significantly, traded assets worth over $100m, and greatly increased its revenues. Prior to joining Holistic, Robby managed direct investments, partnerships and other ventures for global entertainment and artist management firm, Red Light Management. While at Red Light, the firm made several cannabis-related investments.