Tariq Cherif, Co-Founder of Rolling Loud and Co-Founder of Pit Punch, has leveraged his profound connection to hip-hop culture and industry expertise to cultivate Rolling Loud into the World's Largest Hip-Hop Festival. With festivals now spanning North America, Europe and Asia, Rolling Loud is a global hip-hop gathering space and 360º lifestyle brand that emcompasses fashion, cannabis, web3, and media production. Building upon the brand's existing cannabis infrastructure, Cherif recognized their opportunity in the beverage space and brought the famed Rolling Loud mosh pits to store shelves with Pit Punch. An 8x Billboard Hip-Hop Power Player and winner of the 365 Award from BMAC, Tariq Cherif is always exploring new ways to advance and advocate for hip-hop culture on a global scale.