Matt Koch is the Vice President of Sales at GrowGeneration, bringing over 17 years of hands-on experience in the cannabis industry. With a background as a cultivator, operator, and business leader, Matt has spent nearly two decades navigating the evolving cannabis landscape—from legacy grows to large-scale commercial operations.

At GrowGeneration, Matt leads the commercial sales division with a strong focus on supporting enterprise-level cultivation. He specializes in helping growers optimize procurement, streamline operations, and implement scalable solutions that drive performance and profitability. Under his leadership, GrowGen Commercial has become a trusted partner to some of the largest single-state and multi-state operators across the country.

Known for his deep industry knowledge, strategic mindset, and commitment to grower success, Matt remains passionate about building long-term partnerships and delivering real value in a highly competitive market.