Sam Armenia is a cannabis industry professional, investor, and the VP of Corporate Development at C21 Investments, a vertically integrated public cannabis company (CXXIF) and the first licensed operator in Nevada. He brings in-depth financial analysis and insights to the cannabis industry, with a deep understanding of its unique capital markets dynamics. His journey into the cannabis industry began almost a decade ago after suffering a spinal injury from a motor vehicle accident that had him searching for alternative treatments for neuropathic pain.

Sam showcases exemplary knowledge of the fundamentals of the cannabis sector and a profound understanding of market dynamics for public cannabis companies. In his role at C21, he leads in sourcing M&A growth opportunities, financial modeling, and investor communications. Sam’s thought leadership on the cannabis industry can been seen in Forbes, Reuters, and Politico, and he is a regular contributor to industry shows, podcasts, and spaces.

Educated and trained in financial services, geospatial analytics, and film, Sam began his career in television production at the CBC and as well as various big budget feature films and shows.