Gregg Wysocki is a Senior Manager at Coinbase and leads the US Hedge Fund sales team. He has over two decades of experience advising some of the most sophisticated asset managers in the world in the areas of crypto, macro, strategy, and prime brokerage. In his current role, he is focused on delivering Coinbase’s Prime brokerage offering (trading, custody, financing, research, and advisory) to institutional investors with a focus on hedge funds and asset managers. This includes educating the institutional community about crypto as an asset class and its role within a diversified portfolio. Gregg began his career in institutional equities sales & trading at Lehman Brothers and later became a macro specialty salesperson, holding leadership positions at both Renaissance Macro and Macro Risk Advisors. Before joining Coinbase, he was a macro portfolio manager at Shay Capital in NYC, where he traded equities, derivatives, and futures.