Kelly Heinichen is the Vice President of Retail & Planning at iAnthus, where she oversees a nationwide team of over 400 employees, driving operational excellence and strategic expansion in the cannabis industry. With 15 years of experience across merchandising, marketing, and retail strategy, she has built a reputation for transforming businesses, optimizing revenue, and delivering exceptional customer experiences.

Kelly has held senior leadership positions across top-tier consumer brands that include Abercrombie & Fitch, Garage, and Curaleaf. She has played a pivotal role in scaling multi-channel retail operations, enhancing inventory efficiency, and executing high-impact growth strategies. A graduate of Miami University, Kelly combines a strong analytical approach with a deep understanding of consumer behaviors across the retail, consumer packaged goods, and cannabis industries.