Jenny Lamboy is a cannabis business strategist with 20+ years of experience executing double-digit growth for organizations in highly regulated industries.

Before serving as VP of Strategy for Hybrid Marketing Co – a business-outcomes-focused cannabis marketing agency – she was a broadcast journalist (TV/radio news and sports) who later founded and led her own digital marketing agency for clients in conservation, outdoor recreation, health, and wellness.

Jenny's passion lies in driving sustainable growth in the cannabis industry, ultimately helping to position it as a global game-changer. To this end, she strategizes and advocates for clients and partners to surpass their goals — specifically focusing on 5 key business drivers:
- Revenue
- Risk
- Cost
- Cashflow
- Asset Utilization

Jenny doesn’t step lightly; she charges, but with a collaborative spirit, deep business intelligence, humility, compassion, and grit. In addition to leading Benzinga’s panel on New Jersey retail strategy, you’ll also find her:

- On stage regularly at MJUnpacked, Business of Cannabis (NY), NCIA Stakeholder Summit, Hemp Beverage Expo, and more
- Hosting Hybrid’s webinars and Cannabis Business Confidential, a cannabis business podcast
- Co-chairing NCIA's Marketing & Advertising Committee (MAC)
- Serving on the Advisory Board for the Women in Leadership Program at the University of Colorado
- Coaching The Denver Waldorf School’s Middle and High School Cross Country Teams

She’s also a high-altitude mountain ultramarathoner, connector, limit-pusher, hype-woman, and play-first-homework-later mom to a budding dancer with the Colorado Ballet.