Name
Big Tobacco’s Next Move? Investing in Cannabis, Pouches, and the Future of Consumption
Date & Time
Monday, June 9, 2025, 9:40 AM - 10:10 AM
Speakers
Description
As traditional tobacco use declines, big tobacco is aggressively investing in emerging categories—from cannabis and nicotine pouches to smokeless alternatives and functional wellness products. Where is the money flowing, and what does this mean for the future of consumption? This panel will break down key investments, strategic plays, and the crossover between tobacco, cannabis, and other high-growth categories.
Session Type
Panel
Location
Main Stage - Floor 5 (Chicago Ballroom ABCD)