Name
The Crossover Effect: How Alcohol Giants Are Reshaping the Non-Alcoholic Beverage Market
Date & Time
Tuesday, June 10, 2025, 1:00 PM - 1:30 PM
Speakers
Kyle Cooke, Flowerboy
Paul Weaver, TeaPot
Noah Sanborn Friedman, Top Shelf Ventures
Ted Whitney, Cheech and Chong's
Kyle Cooke Paul Weaver Noah Sanborn Friedman Ted Whitney
Description

As consumer demand for functional and non-alcoholic beverages rises, alcohol giants are expanding into cannabis, hemp, and beyond. But what’s driving their investment decisions, and how do these moves reshape the broader beverage market? This panel explores where the biggest players see opportunity, what challenges they face, and how non-alcoholic alternatives are becoming a key part of their growth strategy.

Session Type
Panel
Location
Main Stage - Floor 5 (Chicago Ballroom ABCD)
Moderator