Sandra Bergman is the founder of ESBE, a loyalty marketing consultancy specializing in the cannabis industry. With over 25 years of marketing experience, the last five of which have been dedicated to the cannabis sector, Sandra brings a unique blend of expertise in customer retention and data-driven marketing strategies. Most of her time in the cannabis industry has been spent in retail marketing with two of the largest MSOs in Colorado, where she played a key role in expanding their footprint from 17 stores to 35 across Colorado and New Mexico.

As a retail marketing director, Sandra gained invaluable insight into the challenges and opportunities cannabis retailers face, giving her a retailer’s perspective that she brings to all of her consulting work. Now, Sandra leverages her extensive marketing background to help cannabis retailers nationwide retain more customers, build loyalty, and drive significant sales growth. She specializes in creating and optimizing personalized loyalty programs that deliver measurable results, helping businesses improve customer engagement and achieve 20-50X ROI.

With a proven track record of transforming customer relationships and a deep understanding of the cannabis retail landscape, Sandra is a sought-after expert in retention marketing, using her wealth of knowledge to empower cannabis businesses to grow and thrive.