Full Name
Susie Plascencia
Job Title
Founder
Company
Latinas in Cannabis
Speaker Bio
Susie Plascencia is an entrepreneur, speaker and cannabis advocate. She is the founder and CEO of NightShift Digital, a boutique brand development agency serving clients in tech, non-profit, wellness, cannabis and cannabis-adjacent industries.
In 2020, she co-founded MOTA Glass, a leading brand in American made functional glass. Their products are handmade in Los Angeles using lab-grade materials and are sold online and at retail locations worldwide. Merry Jane Media named Susie a top “cannabis power player” that same year.
She is passionate about Latina representation in the cannabis industry and founded Latinas in Cannabis, an internationally-recognized organization that empowers, celebrates, and connects Latina cannabis professionals and enthusiasts.
In 2022, Marijuana Venture included Susie in their 40 Under 40 that highlights rising stars in the industry. In 2023, Cannabis Now featured her in their Women of Influence issue and in 2024 she launched Altura Brands, the nation’s premier Latino owned, cannabis-focused house of brands and The Greens Podcast, an interview and news commentary show.
She’s a proud Trojan and alumna of the Annenberg School of Communication and Journalism at the University of Southern California where she holds a Master of Arts in Specialized Journalism and Bachelor of Arts in Public Relations.
In 2020, she co-founded MOTA Glass, a leading brand in American made functional glass. Their products are handmade in Los Angeles using lab-grade materials and are sold online and at retail locations worldwide. Merry Jane Media named Susie a top “cannabis power player” that same year.
She is passionate about Latina representation in the cannabis industry and founded Latinas in Cannabis, an internationally-recognized organization that empowers, celebrates, and connects Latina cannabis professionals and enthusiasts.
In 2022, Marijuana Venture included Susie in their 40 Under 40 that highlights rising stars in the industry. In 2023, Cannabis Now featured her in their Women of Influence issue and in 2024 she launched Altura Brands, the nation’s premier Latino owned, cannabis-focused house of brands and The Greens Podcast, an interview and news commentary show.
She’s a proud Trojan and alumna of the Annenberg School of Communication and Journalism at the University of Southern California where she holds a Master of Arts in Specialized Journalism and Bachelor of Arts in Public Relations.
Speaking At
