Name
20% of the U.S., 0% of Your Strategy? Why Cannabis Brands Can’t Afford to Ignore Latinos Any Longer
Date & Time
Monday, June 9, 2025, 1:15 PM - 2:00 PM
Speakers
Susie Plascencia, Latinas in Cannabis
Christine De La Rosa, The People's Ecosystem
Cristina Aranguiz, Cannabis & Glass
Vladimir Bautista, Happy Munkey
Javier Hasse, Benzinga
Susie Plascencia Christine De La Rosa Cristina Aranguiz Vladimir Bautista Javier Hasse
Description

Latinos make up 20% of the U.S. population but remain dramatically underrepresented in cannabis marketing and brand strategy. This panel explores how culturally relevant messaging, inclusive campaigns, and Latino-led storytelling can unlock real business growth—and why ignoring this demographic is no longer an option.

Location Name
Denver Conference Room
Full Address
Chicago Marriott Downtown Magnificent Mile
540 Michigan Ave
Chicago, IL 60611
United States
Session Type
VIP Roundtable - VIP Ticket Required
Location
Denver - Board Room
Moderator