Name
20% of the U.S., 0% of Your Strategy? Why Cannabis Brands Can’t Afford to Ignore Latinos Any Longer
Date & Time
Monday, June 9, 2025, 1:15 PM - 2:00 PM
Description
Latinos make up 20% of the U.S. population but remain dramatically underrepresented in cannabis marketing and brand strategy. This panel explores how culturally relevant messaging, inclusive campaigns, and Latino-led storytelling can unlock real business growth—and why ignoring this demographic is no longer an option.
Session Type
VIP Roundtable - VIP Ticket Required
Location
Denver - Board Room
Moderator