Christine De La Rosa is a trailblazing strategist, storyteller, and brand architect at the intersection of cannabis, culture, and community. With deep roots in advocacy and equity, she’s not just in the industry, she has shaped it. Armed with encyclopedic cannabis knowledge and a vision sharper than a fresh trim, Christine turns startups into standouts and cultivates brands that don’t just sell, they resonate.

A vocal champion for the cannabis industry and a seasoned executive, she’s helped guide companies from seed to scale, building inclusive frameworks that uplift the plant medicine industry. Whether she’s navigating policy nuances, leading investor strategy, or building digital ecosystems that convert followers into loyal fans, Christine moves with both intention and impact.

Her secret weapon? A rare blend of cultural intuition, operational excellence, and unapologetic authenticity, all with a fierce side of flair. Cannabis is more than a product for her; it’s a platform for power, healing, and transformation.